Shanghai Fashion Week / Brand Quarterly Release / S H O W R O O M

Before becoming a fashion designer, Ms. Alice Yu was also a dancer. She recalled the process of dance and costume design, which went through many "days" and "nights" of baptism. It not only involves the exploration of artistic pursuits but also the exploration of self-identity. The ALICEYU 23 Spring/Summer collection was inspired by this and reinterpreted the ballet theme and expressed it through fashion language. The design combines the feather and bead elements of multi-layered and overlapping practice clothes and performance costumes commonly seen in dance with the embroidery craftsmanship of the ALICEYU ATELIER workshop, balancing the artistic fusion of styling and clothing through the collision of extreme embroidery techniques and transparent fabrics.

Behind this theme is the ingenuity of traditional Chinese embroidery such as Guang embroidery, Chao embroidery, Su embroidery, Xiang embroidery, Shu embroidery, and Xiangyun yarn, which are innovatively integrated into high-end fashion to continue the traditional Chinese craftsmanship. The ALICEYU 22 Early Autumn collection was inspired by this, not limited to "concrete" but evolved into "abstract," expressing the meaning of Chinese elements in Western cutting. Exploring the aesthetic combination of Eastern and Western structures, objectivity and concreteness, it creates an artistic imagery of the combination of East and

The ALICEYU high-end ready-to-wear 2022 Spring/Summer collection is themed "Déjà vu," creating a work of imagination about nature and technology. The ALICEYU RTW Spring/Summer season pays tribute to Ming's starting point in a special collision and returns to the beautiful scenery of the Mesopotamian plain, interpreting the beginning of civilization and the connection of modern technology through every stitch and stroke.

ALICEYU uses "THE ODYSSEY YEARS" as a metaphor for exploring the present and sets the theme direction for the 2021 Early Autumn Collection as "Returning to the Original Heart." Through clothing, ALICEYU attempts to express the most primitive, truest, and most powerful side, making each garment more neat, simple, and reshaping women's natural beauty through cutting

The ALICEYU RTW advanced clothing 2021 Spring/Summer collection takes Paul Klee's paintings as inspiration. He could give images to shapeless things, running things, past things, flowers, waves, smoke. In the end, these ethereal aesthetics attracted ALICEYU, fulfilling ALICEYU's soul and appearance, becoming the inspiration muse of the 2021 Spring/Summer collection.

Class aptent taciti sociosqu ad litora torquent per conubia nostra per inceptos vel pretium lectus qua. Nunc id cursus metus ididunt ut labore metus episcing.SELEZIONA Inspired by a quiet encounter along the canals of Naviglio Grande in Italy, ALICEYU's Seleziona haute couture collection embarks on a journey of self-discovery, where destiny is not foretold, but felt. Every gown is a poetic dialogue between time and craftsmanship—an intimate expression of individuality shaped by over 10,000 hours of artisanal devotion. Under the hands of 20 master craftsmen, fine silks, hand-embroidered lace, celestial motifs, and mystical symbolism are woven into sculptural elegance. From whispered dreams to tangible form, each piece transcends clothing—it becomes a talisman of feminine spirit. At ALICEYU ATELIER, where tarot and the stars entwine, couture becomes ritual, and every stitch honors the sacred art of becoming.