Brand Founder / Creative Director / Designer

Alice Yu

Alice Yu, fashion designer from China,graduated from the Istituto Marangoni Fashion School in Milan, Italy. One of the world’s top three fashion schools, alumni include Domenico Dolce, founder of Dolce & Gabbana, Franco Moschino, former design director of Valentino, and the new creative director of Tod’s Women’s collection Alessandra Facchinetti.

In 2015, she was invited to hold the World's Fair art exhibition in Milan Expo as the representative of China.

In 2018, she won the Milan Generation Talent Award. ALICEYU brand has been in Galeries Lafayette department stores of Beijing and Shanghai , set up a flagship art concept store in Guangzhou.

Alice Yu TimeLine Experience

2010

2010s / ALICEYU Founding:

In 2010 Designer studio ALICEYU was founded in Hong Kong, China

2015

2015s / Organization of art exhibitions:

In 2015 Alice Yu was invited as a Chinese representative to hold an exhibition of embroidery art at the Milan Expo (World's Fair)

2016

2016 s / International Expansion:

In 2016 Establishment of Handicraft Workshop

2017

2017 s / Creation of the brand in Milan:

In 2017 Set up ALICEYU MILANO, a high-fashion brand of the same name, in Milan, Italy

2018

2018s / Alice Yu at Generation Talent Exhibition:

In 2018 Alice Yu was invited to showcase her work with 20 emerging designers from around the world of Generation Talent Exhibition in Milan.

2019

2019s / Couture Milestones:

In 2019 First release of the brand haute couture dress series (tarot series of 78 sets)Alice Yu was invited to provide custom-made services for Guan Xiaotong and Dilraba Dilmurat, and custom-made gowns for the advertising campaign of Luckin Coffee for Tang Wei, and for Liu Tao, Ni Ni, She Shiman, Song Yi, Tiffany Tang, Jiang Shuying and more than 100 female celebrities design red carpet and activities of the dress styling.

2020

2020s / Celebrity Designs:

In 2020 The 2021 Spring and Summer ready-to-wear collection was launched at the official invitation of Shanghai Fashion Week for the first time, and has continued to design couture gowns for actresses such as Zhang Yuxi, Zhang Lanxin, Kristy Yang and Gao Lu to attend events and magazines.

2021

2021 s / Collection & Guangzhou Ambassador:

In 2021 ALICEYU was invited to the Hainan free trade port, the China International Consumer Goods Expo, to release a preview of its 2021 Pre-fall ready to wear collection. In the same year as a fashion designer spokesperson for the Guangzhou City propaganda film shooting (dream of the night).