ALICEYU Story

Where Inner Elegance Meets Outer Expression

ALICEYU is a high-end ready-to-wear brand born in China and grown in Italy, embracing the soul of Milan fashion and the style of minimalist elegance. In 2017, the eponymous high-end fashion brand ALICEYU MILANO was established in Milan, Italy.

The brand’s main design team is based in Milan, with 40% of its creative force from Italy, and 60% of its production power from China and India.

Cross-Cultural Design · Exquisite Craftsmanship · Female Emotional Value

Craftsmanship

In its ready-to-wear collection, ALICEYU carries forward the spirit of haute couture, highlighting manual processes such as design, cutting and embroidery. The brand insists on fine, non-industrialized detailing.

Ritual & Memory

The brand pays close attention to what women wear at key moments in life, such as weddings, public speeches, reunions and romantic dates. ALICEYU believes that clothing holds emotional meaning and memory, turning garments into objects of personal significance.

Our Mission

ALICEYU blends Eastern craftsmanship with Western design to create elegant, meaningful clothing. The brand supports women in expressing confidence and unique style, becoming their trusted, elegant companion, promoting a lifestyle of beauty and quality.